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InfoWorld, December 11
While social networking generally appeals more to recent graduates than to more established employees, Cisco is unveiling a number of new technology initiatives that place the emphasis on Web 2.0 collaboration and social networking for older workers. At a Cisco analyst conference in Silicon Valley, CEO John Chambers demonstrated a set of social networking tools being used for business. Over time, these collaboration and social networking tools could change the fundamental nature of work in the IT sector. At Cisco, for example, technology has already enabled Cisco to move from a top-down organization to a structure where task groups can be formed among all parts of the company.
The collaboration push at Cisco for older workers includes Telepresence high-definition conferencing and new initiatives stemming from its acquisition of WebEx. For example, Cisco recently demonstrated a new product from WebEx that enables organizations to create online spaces for collaboration. Employees can engage in text chats that stay up for future reference, describe problems and ask for ideas to fix them, create Facebook-style profile pages that others can search to find people with the expertise they need, and then check the presence of a contact and engage them in a Telepresence session by clicking on their names.
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