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Employment Digest, November 26
Amidst the increasing popularity of social networks, it is perhaps no surprise that an increasing number of IT workers are now tapping into them for networking opportunities. Social networking sites like MySpace, LinkedIn, FaceBook and Xing can be a place to line up new assignments and network with like-minded individuals. While LinkedIn is currently the most popular site for business networking, FaceBook became an important new source once it expanded outside the student world.
The valuable thing about social networks is that clients can actually find you. They have the capability to search for skills they need and can limit their search to a specific area. They can find you through the people you know or through the people they know. They have the capability to find you in specialized groups, discussions or while browsing a random contact. Without any effort on your part, they can stumble across your profile. That being said, you need to represent yourself accurately online and list the appropriate skills and project experience in your profile. Keep in mind, though, that an endless list of tools, programming languages or general buzzwords will make you look like someone who is desperate to make contact.
A social network is also a place to publish your needs. While you need gigs, your next client needs certain skills. In the same way clients can look for you, you can search for them. However, do not fall into the habit of just collecting friends. Having several hundred people in your network does not guarantee an endless supply of new projects. Be careful that you do not overwhelm your social network by confusing signal with noise. A social network is a valuable tool when used appropriately. Care for your network, expand it, keep in touch with the people in it and it might turn up new opportunities for you.
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