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CIO.com, December 4
Most jobseekers start their job search by updating their resume. However, this updated resume may have little or nothing to do with the hiring needs of your future employer. Before updating your resume, you need to think like an employer. With your target audience in mind, you can tailor the information on your resume to the specific job opportunity you are pursuing and to the specific needs of the hiring manager. In short, this means adopting an employer-centric approach to your job search and marketing yourself as a solution to specific needs and challenges of the organization.
In order to conduct an employer-centric job search, start by describing your ideal employer in terms of industry, size and location. Based on this, you will be able to come up with a short list of companies that would value your expertise. Identify the synergies between the kinds of companies you want to work for and those that would benefit from your skills, and look for jobs in those areas. Next, sort through this list to focus on the employers that are most likely to hire you. Give high-potential employers a reason to invest some time in getting to know you by being specific about your needs and experiences.
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