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Web Worker Daily, November 27
As defined by research firm Gartner, Generation V ("Virtual") is a way of defining a demographic group in terms of interests, attitudes and behaviors rather than age. In an online environment, age is no longer the primary factor. Office workers who may rank low in terms of income, rank or popularity may at the same time rank high in terms of reputation and influence online. As a result, employers may want to think about ways they can tap into online reputation, prestige and influence within their workforce.
According to research firm Gartner, by the year 2015, companies will need to spend more time understanding the interactions of individuals online. From a hiring perspective, this change means that companies will need to shift away from collecting personal data about individuals toward collecting more complete and more relevant data around online behavior and influence on others. Instead of emphasizing demographic information, companies should be seeking out psychographic insights related to personality, values, attitudes and opinions. With that in mind, the article offers some advice for targeting members of Generation V.
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